The company is set to be an industry leader in sports representation, owned and managed by the vastly experienced Paul Mullaly and David Rodwell, and adding to an already substantial range of sports-based interests for The ESRG Sports & Leisure Group, including Kicca, Urban Fitness, and SportsMed.
First Sport’s company ethos is to provide young sportsmen and women with an all-encompassing support and representation service, allowing them to concentrate 100% on maximising their potential within their chosen sport. First Sport Management reaches far above and beyond a traditional management service, with dedicated managers supporting young sportspeople and their families, at the onset and throughout their careers, to a level almost parallel to a family relationship. First Sport Management really does believe in the success of stability through long term support, from pre-career advice and guidance, to career development, right through to post-career opportunities.
‘Off the pitch’ services include financial management (banking, pensions, insurance, etc), career planning, public relations and media training, commercial and sponsorship deals, 24 legal advice, crisis management and post support, and concierge services.
With a team dedicated solely to football, the First Sport team holds a wealth of experience advising clubs, players and FIFA agents on a range of issues that face domestic and international footballers, enabling them to perform at the highest level. They also work in an intermediary capacity with player exchanges and transfers, and have built up a myriad of contacts at all levels of the game both in the UK and internationally.
First Sport Management has expertise across a wide range of sports far beyond football, and has a drive and commitment to extend the business model into other sports such as golf, cricket, rugby league and rugby union. Working with First Sport Management, The ERSG Group is here able to invest invaluable connections and experience, in addition to the financial backing.
“I am delighted to embark on this relationship with the ESRG group; we can clearly see the vision and energy that they are prepared to invest into this Project going forward. We have been heartened by the company’s attitude towards a new business and their ‘can do’ philosophy is very appealing. At business start up stage, we have received fantastic support from the group in the arenas of IT and marketing/branding. This has been incredibly supportive in allowing us to grow our business and enable our clients see who is behind us ultimately. As the business grows, ESRG will obviously become a major partner in establishing First Sport Management as a leading and innovative Sports agency in attracting clients and partners. We can’t speak highly enough of this collaboration and we are naturally delighted to work with David and his team.”
First Sport Management
“I have extreme optimism for the future of this exciting venture with First Sport Management. The concept is absolutely on a par with The Group’s favoured investment style, and our focus of transforming individuals, businesses, brands and organisations through the power of Sport.”
Managing Director, ESRG Sports and Leisure