During 2015, the ERSG Group agreed an investment, with the agreement in place for an URBANFITNESS buy-out at an agreed stage of business growth. The relationship was originally formed through a shared connection with marketing company 100AND10%, its director Jonathan Wilson being a mutual friend of both ERSG’s Tony Copsey and URBANFITNESS’ Jonathan Williams.
Of the investment and relationship, URBANFITNESS’ Jonathan Williams said “From our first meeting with Tony Copsey to our second meeting with David Evans we knew they were the correct partners for us. They understood our core values from minute one and most importantly listened to our proposition and allowed us to present it fully before inevitably interrogating the details”.
Jonathan Williams graduated with a Sports Science degree followed by a PGCE. He immediately embarked on a business career involving specialism in pediatric exercise science, a directorship of the British Weightlifting Association, and is the only commercial based individual from the fitness industry to hold a position on the government-selected NICE committee, in order to collate the guidelines for promoting children’s physical activity. Charles Tantram has worked in the leisure industry since 2001, beginning with David Lloyd Leisure, and then progressing within range of operators in the independent, premium and franchise sectors of fitness. Originally a retail management graduate, Charles has successfully launched and supported the operation of over 60 health clubs, with a passion for optimizing commercial opportunities within the sector.
Charles and Jonathan have worked together for over six years, sharing a love of the fitness industry; it is this experience and passion that has helped them to create such a unique concept within the fitness sector. URBANFITNESS London is designed to be the central hub of an active lifestyle, with carefully selected fitness equipment, evidence-based fitness programmes, cutting edge group exercise classes for all levels, ongoing access to education, and above all, a dedicated and knowledgeable team. Research in areas far and beyond the fitness industry, from elite sports performance to world leading service cultures, has been used to create an inspiring environment. Central to the URBANFITNESS London ethos is the concept of marginal gain; that making slight improvements to everything you do can have a dramatic effect on your lifestyle and prepare you for any challenge. All aspects of the club facilities have been devised through evidence-based design, with these ‘gains’ in mind.
“This is a sound concept which fits very well with the ERSG Group and its approach to business. I’m incredibly pleased to be working with such a knowledgeable and professional management team, and look forward to helping URBANFITNESS London evolve.”
Director, ESRG Sports and Leisure