Trading since 2003,What’s About Town carries an exciting range of women’s and men’s clothing and costume jewellery, including a large number of well-known brands, designed and sourced from all over the world. The ethos of the business is to supply affordable products direct to the door of the consumer.
What’s About Town products have been worn by celebrities such as Paris Hilton, Pixie Lott, Cheryl Cole, Alesha Dixon, Estelle, Davina McCall, Vanessa Hudgens, Gemma Collins, and Amy Childs. In 2011, the company won the ‘Best Fashion Find’ award from Fabulous Magazine’s High Street Fashion Awards. It continues to grow as one of the leading lights of fashion and accessories, with products regularly featuring in the press, fashion publications and popular glossy magazines. A prestigious highlight was when Mario Testino shot What’s About Town’s Jewellery for Vogue Magazine in 2012.
What’s About Town is led by Samantha Park, Director. Samantha has a wealth of experience in recruitment, directorship, and creative directorship. In 2012, she won the Spirit of London award for achievements in the fashion industry. This recognised her early success; Samantha established What’s About Town whilst still at school aged just 15 years old, based on natural business acumen and dedicated hard work. She then worked in recruitment to fund the enterprise, until it was financially viable for her to take a full time role at What’s About Town. She has since also launched her own jewellery company, Kissika.
ESRG Group’s partnership with Samantha began at a race track, with Samantha and David Evans sharing a mutual love for motorsport. Following a concise five minute overview of What’s About Town, David instantly saw the potential for further growth, and as a result ESRG is now working with Samantha to take the business on its next journey.
“We are very happy to be partnered with ESRG; they have a wealth of knowledge within various areas of business which is great to tap into for advice and continued support. I am looking forward to a long and exciting partnership.”
Director, What’s About Town