ESRG Investment Company signs digital distribution deal with Hasbro Studios

 The ESRG Group is delighted to announce a significant deal from MoMedia, the digital distributor/VoD content-management company in which ESRG Media holds a significant investment. MoMedia has secured distribution rights for key titles from Hasbro Studios – the global content leader and producer of TV shows based on Hasbro’s world class brands, including  ‘My Little Pony’, ‘Littlest Pet Shop’ and ‘Family Game Night’.

When asked to comment, Patrick Bird of ESRG Media stated “I’m thrilled with news of the collaboration; my wholehearted congratulations to Lucas and the team. Seeing another major brand coming on board MoMedia serves to highlight the exceptional company growth – quite simply unstoppable, from strength to strength.”

As part of the distribution campaign, MoMedia will repackage and distribute major animated TV franchises from Hasbro Studios in multiple languages, including ‘Transformers: Rescue Bots’ and ‘G.I. Joe: Renegades’.

MoMedia will manage the digital distribution across transactional VoD platforms worldwide (excluding the USA, Australia and New Zealand). This distribution will be supported with social media, marketing campaigns and in-platform promotions. MoMedia will provide Hasbro Studios with real time analytics, monitoring live information on content sales performance and other key data via a proprietary web based dashboard tool.

MoMedia currently operates in USA, Canada, UK and Australia/NZ, in addition to aggregating localised content for France, Germany, Italy, Greece, the Nordics, Benelux and CEE territories such as Poland, Hungary and the Czech Republic. Its content distribution includes documentaries, kids TV programming and localised Hollywood content, across major global and local VoD platforms, including iTunes, Google Play, Amazon Instant, Xbox, Samsung and Hulu.

“Momedia’s goal is to disrupt the current industry model and create a new standard in digital distribution and marketing. We’re delighted to announce this major deal with Hasbro Studios to monetize their highly successful franchises” commented Lucas Bertrand, CEO of MoMedia.

Representing Hasbro Studios, Finn Arnesen, SVP of Global Distribution, said “Our goal is to bring our beloved and iconic brands, such as ‘Transformers’ and ’My Little Pony’, to kids and families anywhere they are consuming content, through immersive storytelling across multiple platforms. We’re very excited to be working with MoMedia to help to continue and accelerate our global distribution strategy”.